Verizon Holiday Ads

Yesterday I spoke to a group of PC users at our local community college. When the topic of cell phones came up the crowd became quite animated. They wanted to talk about iPhones and Droids and why their calls get dropped. The thing that really amazed me was that even though some of them didn’t understand the concept of cell towers or how cellular communications work, they were all convinced that Verizon is better than AT&T because Verizon’s blue map has more dots than AT&Ts red map. This is a true testament to power of television advertising and the genius behind the current crop of holiday ads that Verizon is running. If you haven’t seen them yet, just surf over to YouTube and type in “Verizon Holiday Ads”. They each have a great holiday theme. They are not only cute, but, as my recent experience exhibited, they are positively memorable. How many times have you seen a commercial ad and not remembered which product it featured?  Not so with the Verizon ads. Everyone came off with a Verizon is good and AT&T is bad concept.  It doesn’t get much better than that for brand recognition!

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