Just this April, Apple announced a new version of its popular iMac computer. Called the eMac, this computer was targeted to the educational market. As a matter of fact, upon introduction, it was available only to those in education. It was not available to the general public.

Everyone can recognize the sporty new iMac by its classy new design, G4 processor, and a flat panel monitor. While the eMac uses the same processor and similar equipment, it looks like an old iMac “stepchild” because of its integrated chunky CRT monitor. It was no surprise that the eMac, which retails for $300 less than the new iMac, caught on with cost-conscious consumers.

As usual, Apple consumers proved to be very vocal. The public was not shy about informing Apple that they felt this computer should be available to everyone, not just the educational market. Apple CEO Steve Jobs said, “When we announced it (the eMac) was just going to be for the education market, we got beat up by a lot of customers who said, ‘This is a phenomenal system. Why can’t I buy it?’” Bending to public pressure, Apple has just announced that the eMac will be available to anyone who wants to purchase one.

Apple shoppers have proved one very important thing: Large companies do listen to individuals, and if enough individuals express the same thoughts, they will respond. So if you ever think that writing that letter or e-mail will not do any good, think again. The only way we can make computer software and hardware manufacturers aware of our wants and needs is to express them. If enough people send feedback to companies, we can make a difference.