In an unprecedented move, HBO will now offer their content through streaming devices. Until now, the only way to get HBO content was to add it to a cable or satellite subscription. Now that will no longer be necessary. You will be able to subscribe to HBO Now and view it through an Apple device like Apple TV. Android devices will be added soon. The price has been set at $14.99 which is a typical price that many cable and satellite services charge for HBO when you add it to your subscription.