In a category long dominated by bottlers who conjure up imagery of glaciers,
springs and rivers, there's a new top dog - and unlike the others, this
incredible water doesn't claim to come from some miraculous source. In fact, in
comparison to the many designer bottles in the water section, Penta looks
downright ordinary.
Penta water has become the most requested bottled water sold in health food stores. So how did this upstart water from San
Diego leapfrog the players from European springs and
Canadian glaciers? It's all about the science.
PENTA Water is made using a patented process that actually improves the
composition of the water. Water molecules naturally form bonds with their
neighbors to form large clusters and are too large to easily enter cells. Penta
water is restructured - without adding chemicals - so that it has a high
concentration of small, stable molecular clusters. A study recently published by
scientists at the prestigious General Physics Institute validated this unique
molecular structure.
Penta water is also ultra-purified to remove impurities to a degree that far
exceeds regulatory requirements. "As far as we know, it's the purest drinking
water on the market," notes Michael Sims, Director of QA/QC for the company.
While many bottled waters contain detectable levels of a host of undesirable
chemicals and solids, Penta water consistently tests at undetectable levels.
Penta's unique structure appears to be responsible for its many significant
benefits. It's been shown by scientists at UCSD and the Scripps Research
Institute to hydrate 14.3% more effectively than other waters. It's also been
demonstrated to improve the alkalinity level inside cells, possibly helping them
to live longer.
Penta water claims a host of dedicated enthusiasts. "I can really feel how
Penta hydrates me faster, helping me to perform at my best," notes Chris
McCormack, the #1 ranked triathlete in the world.
But most of the people lined up at health food stores to plop down up to $39
for a case of Penta say it just helps them feel great and stay healthy.
Penta water is primarily sold in health food stores. But, given that top
sellers in the health trade are now often also found in mainstream stores, it is
understandable that the company has plans to begin selling to limited grocery
and convenience store chains ,
Penta water is made and distributed by Bio-Hydration Research Lab, Inc.
Story: Courtesy of Media Link
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