 Wolverine Boots and Shoes sets a new standard in work footwear with the launch of Wolverine MultiShoxTM Individual Comfort System. A revolutionary new technology that provides all-day, individual comfort, Wolverine MultiShox was introduced to retailers at the World Shoe Association show in Las Vegas, August 5-8, 2004.
This advanced system features multiple compression pads in the heel and forefoot that are individually engineered to absorb shock and return energy, in response to the way each person moves. A new removable comfort gel insole, specifically designed to mirror the work of the outsole compression pads, cushions each step. The advanced gas-infused polyurethane midsole is 30 percent lighter, while the durable rubber outsole is slip, heat, abrasion and oil resistant to help provide stability. Featuring Goodyear welt construction, Wolverine MultiShox boots and shoes are built to last. With full-grain leathers that mold to the foot, these new styles are just as tough as they are comfortable.
"Consumers place comfort at the top of their wish list when purchasing work boots," said Mike Donabauer, vice president of global marketing for the Wolverine Footwear Group. "Wolverine MultiShox is the next generation of our successful comfort lines - joining Wolverine DuraShocks®, Wolverine FusionTM and Wolverine CompressorTM. Like our other comfort technology introductions, we're expecting Wolverine MultiShox to exceed our customers' expectations of all day comfort."
Wolverine MultiShox will be incorporated into updated work footwear styles including an oxford, hiker, six-inch and eight-inch boots and a Wellington. Extended sizes are available within this line. Boot and hiker styles are offered in steel or soft-toe options. The new footwear styles will be available in stores beginning in December 2004. Wolverine MultiShox boots and shoes are backed by a 30-day comfort guarantee. For product information or to locate the nearest retailer, visit www.wolverine.com or call 888/370-6079.
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