Microsoft is now testing a smart grocery cart. With a cart-mounted console the cart will help shoppers find products in the store. It will also keep a running total of their purchases and let them pay for their items without waiting in the checkout line.
Of course, targeted video ads will also be a part of the test. Buy some strawberries and you will get a video about how yummy they would be with whipped cream on top!
Video Ads are Planned for Grocery Carts
January 14, 2008.........The Associated Press
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