 Consumers are getting used to getting exactly what they want. The Internet
gives them unlimited possibilities for customization, so now one major
automaker's is also giving their customers the choice to make their vehicle
unique.
Is the customer really always right? GM's Eric
Cunningham thinks so, and says shoppers are entitled to have it their way when
personalizing their vehicle. Mr. Cunningham says “Customers are willing pay for
what they want, but more importantly, they won't pay for something they don't
want. Today, vehicle personalization has truly become a customer
expectation. GM's Accessories Design
Studio links personal needs to automotive design to produce hundreds of
products that help drivers set their rides apart.”
”We design our accessories specifically for each GM
vehicle, so customers know our accessories will give them style and the best
fit and function possible. Our design studio has helped create innovative stuff
like 2-Way Remote Vehicle Starters, iPod adapters and portable overhead DVD
players. For exterior style, we offer tons of chrome accents, cool wheels,
spoilers and body kits, and that's just to name a few!”
As you
can see, many of the accessories now available are high tech products that are
being adapter for and integrated into today’s automobiles. For more, log onto GMAccessoriesZone.com.
Courtesy of Medialink
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