Ford of
Europe is focused on a busy 2008 kicking off the year with exciting new product
launches at Geneva Motorshow. Last year was a landmark year for Ford in Europe,
the sixth consecutive year of increased vehicle sales; some 1.5 million
European customers bought a new Ford car, while commercial vehicle range
reached a record 370,000 customers, a 10 per cent improvement on 2006.This
performance, coupled with continued focus on reducing costs, ensured that 2007
was for Ford the fourth consecutive year in profit.
Ford of Europe is now reinventing its small car range for a new generation of
customers in 2008, starting with a stylish and exciting ALL-NEW FIESTA. The car
makes its global debut in both three- and five-door hatchback body styles at
the 2008 Geneva Motor Show.
Designed and developed in Europe for sale in Europe, Asia, South Africa,
Australia and the Americas between 2008 and 2010, the new Fiesta is the first
major product of Ford's new global product development process. Its stylish and
dynamic flair combines with all the traditional Ford small car strengths to
create a confident, contemporary introduction to the next chapter of the Fiesta
success story.
The new Ford Kuga crossover is the latest addition to the C-car line-up and
will appear in Geneva alongside the entire new Focus range.
The restyled four-seater Ford Focus Coup‚-Cabriolet has its public debut at the
2008 Geneva Motor Show The new model joins the three-door, four-door,
five-door, wagon and sporty ST models, extending the comprehensive new Focus
range and offering the greatest variety of body styles for a single vehicle
line within the Ford of Europe portfolio.
Ford of Europe's response to how mobility can be made more sustainable - today
and for the near future - can also be seen at the 2008 Geneva Motor Show. The
company is showing a broad range of practical and affordable low-CO2 vehicle
solutions.
