Technology hits a home run for ballparks.
Feeling very confident and positive, Technology steps up to the
plate, bat in hand. Bases are loaded; it is home run time. The game
plan is working. On first base is fan satisfaction. On second base is design and construction. On third base is operations.
And Technology wants to bring them all
home. Here comes a curve ball; Technology swings and connects. The ball
is high and long and over the wall. Home Run!!!!!
First Base = Fan Satisfaction
Technology is scoring in America's favorite sport, baseball, by
making the ballparks high-tech. Technology has made it to first base
with fan satisfaction. Many of the newly designed ballparks are
attempting to make the "Park Experience" the best spectator event
possible.
Scoreboards
The Mariners' new park in Seattle, Safeco Field, has a killer
scoreboard, a $7.7 million Daktronics Pro Star board that stands 56
feet tall by 190 foot wide. Located in center field, this scoreboard
has a high-resolution LED screen. If that is not enough, there are ten
smaller scoreboards located around the park. Four of these boards
automatically report the speed of each pitch and the type of pitch -
curve, slider, changeup, or fastball - as recorded by a high-tech radar
gun behind home plate. Safeco Park boasts of being one of most
technologically advanced ballparks in the country. More details are
available at the Safeco Field Web site.
It
seems that Jumbotrons, giant video scoreboards, and loud techno music
are becoming an expected part of the game of baseball - just like
peanuts and Cracker Jacks. The Arizona Diamondbacks use ten video walls
to share a mixture of player interviews, commentators' interviews, big
plays over the years, and other historical footage.
Internet Access
Internet kiosks offer fans limited Internet access right at the
ballparks. Giants fans enjoy the Internet kiosks at the PacBell Park
making San Francisco the first Major League Baseball stadium in the
nation to provide such a service. Star Trek looking computers have been
installed on three levels of the stadium. Net access is free, but
restricted.
PacBell Park Web Stations allow users to send or receive e-mail,
check movie schedules, make dinner reservations, research baseball
statistics, and check up on the headlines of the day. Arizona
Diamondbacks' new stadium is described as part museum and part
high-tech showplace. This stadium's interactive kiosks invite fans to tap into nostalgia video as well as the Internet.
Ticket Swapping
San Francisco's Giants fans are eager to begin team-supported
ticket swapping on the Web. Giants management wants to set up a site on
the Web as a sales zone for season-ticket holders. The Web also comes
in handy for fans who are members of the team's Web site. They can earn
points for purchases made at the ballpark that can be traded in for
merchandise.
New Amenities
Hoping to enhance fan enjoyment as well as to attract big business,
San Francisco's $316 million new park is adding novel amenities. If
your boss or your wife asks questions when you claim to have been
attending a business conference at the ballpark, tell them to check out
Byter Up. Ballparks Go High Tech.
They will find PacBell Park's forty-person conference center has
videoconferencing capability and Internet connectivity for laptop
computers. Their game plan is to entice conferences and other business
meetings away from traditional hotel settings.
Second Base = Design and Construction
Baseball's new high-tech fields are designed to put the fans right
in the middle of the action. Maximizing sightlines is a most important
design goal. Superior views have been provided at the new PacBell
Ballpark; all seats face the baseball diamond to ensure good vantage
points for everyone. Modern design technology has also allowed for
construction that effectively blocks the heavy San Francisco winds.
In Seattle, the new field at Safeco features a uniquely designed
retractable roof that guarantees fans will not miss a game called for
rain. This roof was designed to cover the ballpark but not enclose it.
The new stadium planned for Houston, Enron Field, also has a
retractable roof that will cost $65 million. It takes only twelve
minutes to open or close the roof, and the movement is so quiet it will
not interrupt the game.
The Mets ballpark has gone one step further. To be built in
Flushing, New York, the Mets stadium is being designed with a
retractable roof that will cover the playing field's grass surface. The
playing field itself is to be built on a retractable platform. The
portable grass platform is designed to allow the entire playing field
to be rolled out into the parking lot to accommodate other events at
the stadium without harming the ballfield's turf.
Third Base = Operations
In San Francisco the Giants will use technology to track ticket
usage. Electric turnstiles will take fans' tickets, and computers will
collect data. The computer will know how many and which games each fan
attended.
Technology even comes to the aid of food and beverage
operators. In Seattle at the ballpark's Lucent Terrace Club section,
vendors order food and beverage on handheld computers. Digital cash
registers, right in the aisles, accept credit cards as payment. In the
future, credit card style tickets will get fans into the ballpark and
then will be used to purchase peanuts and Cracker Jacks and the ever
popular team memorabilia. Technology will also make it possible to
better monitor concessions. Computers will alert operators when more
hotdogs and more buns are needed on the upper concourse.
The Detroit Tigers are planning a new baseball stadium that will
offer 1,000 computer-equipped seats. Fans lucky enough to be in these
seats right behind home plate can check player statistics and order
food right from their seats. The Ballparks.com
site offers complete details on wired ballparks for both American and
National league teams built or planned for Seattle, Portland, San
Francisco, Cincinnati, Houston, San Diego, New York, and Detroit. (This
site also supplies links to the MBL teams themselves.)
Technology Helping Players
Don't think Technology ignores coaches and players. In today's new
high-tech ballparks, players analyze their swings using state of the
art video technology that provides information on both bat speed and
torque. Pitchers benefit from similar technology that measures pitch
speed and arm rotation.
So Technology can make a leisurely jog around all bases to enjoy the
crowd's appreciation and know it has knocked the ball out of the park.
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